perfidy

Technology Smack-Down!

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TECHNOLOGY ALERT
from The Wall Street Journal.

Jan. 10, 2007

Cisco sued Apple for trademark infringement over the "iPhone" name Apple chose for its new cellphone, unveiled yesterday. Cisco obtained the iPhone trademark in 2000, and had been in talks with Apple over rights to the name.

"Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco's iPhone name," said Mark Chandler, Cisco's general counsel. "There is no doubt that Apple's new phone is very exciting, but they should not be using our trademark without our permission."

So much for all those negotiations that were going on yesterday at CES. This could get interesting, even though it really is all just positioning and preening.

[wik] Just like Russia v. Belarus. Honest.