perfidy

Science for the everyman. Confronted about their methodology, these daring (not to say reckless) scientists had this to say:

Um, why didn't you guys do the test double-blind? Scienticians often are forced to take short-cuts to make giant king sized leaps of advancement in the field of boozahology. You'll also notice that the crackers weren't sterile, the glasses were barely clean, and there was a conspicuous lack of any saftey gear. 

Sometimes, you just have to stare down the barrel of progress and hope there's not one sitting in the chamber.

Hat tip: mapgirl.