Ugh.

Johno Johno

During Spider-Man(R) 2 Weekend, which has been scheduled during a segment of the 2004 Major League Baseball Interleague Play schedule, ballparks will feature in-park and on-field Spider-Man(R) signage and each Club will feature special Spider-Man(R) promotional events, including giveaways with the
world-renowned web crawler. In addition, highlights from Spider-Man(R) 2 will run on stadium video boards to promote the motion picture's June 30 release. Major League Baseball Properties and the 15 participating Clubs will promote Spider-Man(R) 2 Weekend locally in each market and nationally.

Muckracker Matt Drudge translates.

In a move that has purists howling, Major League Baseball has agreed to decorate its bases -- and pitching-mound rubbers and on-deck circles -- with a spider-web pattern as part of a promotion for the release of Sony Corp.'s "Spider-Man 2" next month.

The superhero sequel is set to open in theaters June 30. "`Spider-Man 2' Weekend" will start Friday, June 11, and all 15 MLB teams playing at home have agreed to participate for one or more games, the WALL STREET HOURNAL reported on Wednesday.

The deal is baseball's latest attempt to develop a splashier national marketing image. "In an ultracompetitive sports-entertainment environment, you have to take risks," says Tim Brosnan, MLB's executive vice president for business.

Count me among the howlers. Tacky, tacky, tacky.

Posted by Johno Johno on   |   § 4

§ 4 Comments

2

I'm in too - next thing you know they'll be mowing a spiderweb pattern into the outfield grass... although that might actually look cool...

marc marc

3

ugh... I like baseball for it's old timey-ness. The guys still chew tobacco, eat sunflowers in the dugout, puff out their chests when they yell, stomp on their hats, wear rally caps and serve Cracker Jack.

You can send all your naked disgusting halftime shows to the NFL. It's bad enough to pay out the nose for nosebleed seats in new parks. (Damn you PacBell...oops, SBC Park!) To have the bases be decorated, well you might as well have the guys in uniforms designed by a Paris designer every week.

Mapgirl Mapgirl

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